In this module, we discuss the strategic business management perspective and the value derived from using strategic management to run an organization or business.
This module has three chapters:
• Chapter 1 - Strategic Management and Alignment
• Chapter 2 - Communicating Strategy and Plans
• Chapter 3 - Adding and Measuring Value to the Business
At the end of this module, you will have an understanding of:
• the strategic business management process for running organizations,
• the benefits of strategic alignment in achieving the company's mission,
• how the different plans in an organization inform communication to stakeholders, and
• how value is created and measured in business.