Professional Communication Skills → Strategic / Leadership Communication

Business of Business for Comm Professionals - Module 2 - Strategy is the Map to Get There

In this module, we discuss the strategic business management perspective and the value derived from using strategic management to run an organization or business.
This module has three chapters:
• Chapter 1 - Strategic Management and Alignment
• Chapter 2 - Communicating Strategy and Plans
• Chapter 3 - Adding and Measuring Value to the Business
At the end of this module, you will have an understanding of:
• the strategic business management process for running organizations,
• the benefits of strategic alignment in achieving the company's mission,
• how the different plans in an organization inform communication to stakeholders, and
• how value is created and measured in business.
  • strategy
  • Figures Tables.pdf
  • References.pdf
  • strategy is the map to get there.pdf
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever