Professional Communication Skills

Business of Business for Comm Professionals (Free Sample) – Economics Sets the Stage

This is a free sample of the course, so you understand what this essential business program is all about.
Being a strategic communication professional is about more than just using the strategic communication planning process. Employers tell us that today’s modern communication professional looking to “have a seat at the table” must know how business functions work, and how communication, as the facilitator of enterprise activity, enables the organization to deliver on its mission. This course, aligned with the Global Standard of the Communication Profession and designed specifically for the communication professional, covers the key concepts and functional areas of business.

Economics – Economics Sets the Stage is a prerequisite for all modules. After completing the economics module, the recommended flow of modules is:

· Strategic Management – Strategy is the Map to Get There
· Accounting/Finance – Numbers Shape the Business Narrative
· Strategic Communication – Making It Work
· Operations – Operations Gets It Done
· Marketing – Marketing is the Pulse
· Human Resources – It’s About the People

Upon completion of the course, students will

· Understand the function’s key activities in the organization,
· Recognize where communication and the functional areas intersect
· Value current trends in the functional area
· Utilize functional areas to enhance communication activities of the organization

*This course has been designed according to the Quality Matters Rubrics and Standards of quality online learning for Continuing Professional Education Rubric, 2nd edition.
  • economics sets the stage
Completion rules
  • All units must be completed