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Professional Communication Skills → Strategic / Leadership Communication

Business of Business for Comm Professionals - Module 4 - Making It Work


Description
Making It Work
In this module, we discuss the role and responsibilities of the strategic communication function in an organization.

This module has three chapters:
• Chapter 1 - Introducing the Strategic Communication Organization
• Chapter 2 - Strategic Communication Value and Process
• Chapter 3 - Strategic Communication Management
At the end of this module, you will understand:
• the value strategic communication delivers to the organization
• the strategic communication process and plan, and
• strategic communication excellence.
Content
  • Strategic Communication - Making it Work
  • making-it-work-xO9vsI8-.pdf
  • Value Circle Use Case.pdf
Completion rules
  • All units must be completed
  • Leads to a certificate with a duration: Forever
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